Pepsi's SuperBowl 43 ad featuring Bob Dylan song with video montage approvingly displaying protester defacing painting depicting U.S. military personnel prompts Pepsi lovers to stop drinking Pepsi

Pepsi's SuperBowl 43 ad featuring Bob Dylan song with video montage approvingly displaying protester defacing painting depicting U.S. military personnel prompts Pepsi lovers to stop drinking Pepsi.·

By Jim Wrenn,
Editor and Washington Bureau Drawer Chief at PoliSat.Com.
February 02, 2009--

Pepsi's SuperBowl 43 ad featuring Bob Dylan song with video montage approvingly displaying protester defacing painting depicting U.S. military personnel prompts Pepsi lovers to stop drinking Pepsi. Here's the text of an email this writer sent to Pepsi's media flaks:

To
Dave DeCecco
Director, Media Bureau
(914) 253-2655
Dave Dececco <dave.dececco@pepsi.com>
and
Larry Jabbonsky
Vice President, Communications
(914)253-2647
Larry Jabbonsky <larry.jabbonsky@pepsi.com>

Contact page: [http://www.pepsico.com/Media/Media-Contact.aspx]

Re: Pepsi's SuperBowl XLIII (43) commercial featuring protestor defacing helmet on painting of U.S. military-service person (Commercial featuring Bob Dylan song as background for video montage on 20010201)

Pepsi has been my soft-drink of choice (and I drink a heck of a lot of soft-drinks) since 1970. Never again. Henceforth, I will do my best to prevent one penny of my money from getting into Pepsi's pocket, and I will encourage as many friends as possible to do likewise for the same reason. What's the reason?

The commercial featuring a Bob Dylan song as background for a video montage included an approving display of a protestor defacing the helmet of a U.S. military person (painted on the side of a building) with the peace-symbol graffiti, which anyone who has not lived under a rock for the last 40 years knows has beome a "trademark" of the hate-America's-military Left.

It's a free country, so a soft-drink company desiring to make political statements offensive to many of its consumers must understand that such consumers have just as much economic freedom to abstain from purchasing Pepsi products as Pepsi hjas to make such political statements as well as the free-speech right to draw as much attention as possible to Pepi's political statement in broadcasting a commercial containing such message.

What's next? An image of "Che" drinking a Pepsi to compete with the iconic image of "Santa" drinking a Coca-Cola?

Thus, I plan to redistribute my consumer dollars to your competitors who don't insult our military.

Yours truly,

Jim Wrenn

P.S.

This has nothing to do with Obama or your changing your logo to make it somewhat harmonious with the Obama logo. Regardless of politics, the historic nature of Obama's election and the peaceful transfer of power is worthy of celebration, but it's inexcusable for a soft-drink company to produce and broadcast a commercial containing scenes that disrespect those to whom we owe thanks for continuing to enjoy our freedoms.

Will this affect Pepsi's sales? Probably not. Too few in the country seem to care when celebrities and the media and companies who cater to their political views show disrespect or even contempt for our military.

By the way, posted below are two embedded versions of the videos described in the letter above and also several internet-ad "proposals" last year for SuperBowl 42.

--Jim Wrenn, Editor at PoliSat.Com.

Permanent links to this installment:

http://polisat.com/DailyPoliticalSatire-Commentary/Archives2009/du20y09m02d02-01.htm

http://PoliSat.Com/PepsiSuperBowl43AdInsultsTroops.htm.